Base Notes
Working notes on building the studio. The systems, the clients, the tools, the ways I'm using AI to run a ten-person operation with one person.
On Positioning
Positioning has been the most important idea I've understood this year. I always thought it was about being different, about holding a specific space in the mind of your audience. That is part of it. But the true meaning is more active: who you target, how…
Working on things that scale
Over the past 6-8 weeks, I've been spending most of my waking hours designing workflows, systems and apps more than actual design artifacts. Even though it's slowed me down on client work, this season was a tight window to set the foundation for the next…
AI is really just templatised knowledge
It dawned on me the other day, that AI is simply templatised knowledge or templatised thinking to be a bit more accurate. And this is something we have always done as human beings. We have always converted knowledge, frameworks, know-how, ideas, and…
Language as the new interface
Working with Claude this whole week, I realised that text and voice are the new interface. I've been designing, generating, and creating all week, and most of it has been through prompting — typing, talking through changes and thinking, building the tools I…
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