Working on things that scale

Over the past 6-8 weeks, I've been spending most of my waking hours designing workflows, systems and apps more than actual design artifacts. Even though it's slowed me down on client work, this season was a tight window to set the foundation for the next phase of this studio and the value I provide. And I think I am almost done, for now.

The one thing I will say, is that I enjoy building those things now: systems, software, dashboards, workflows, more than designing a new logo or pitch deck.

I think because the former are actually scalable and compounding. The design thing still comes in but at the layer where it matters, making sure those scalable things hit with a punch.

There is so much in this space that is possible now that wasn't before, especially with workflows and systems.

My intuition that I needed to review and redesign my workflows was absolutely right. When you take the time to redesign your workflow, you open up new avenues, and speed up certain things.

The experience has pulled me to a place where I think that a higher form of value could be given to the marketplace by delivering them a system and not just artifacts.

Artifacts are static, systems are ongoing, and if they can grow, then they can scale. That's the real unlock.