30-Day Offer · Brand Upgrade

Your brand. Upgraded.

Take the brand you already have. Codify it, wire it into your AI tools, and make it operational for the way your team actually works. Five working days. R10,000.

Book a discovery call For existing brands · No identity redesign
The Shift

You have a brand.
Now operate on it.

Most brand work stops at delivery. The brand book lands in a folder. The team forgets it. The AI tools that produce your daily output have no idea what your brand is. The upgrade closes that gap.

Before · The Brand You Have

A brand in a folder.

  • Brand guidelines as a PDF nobody opens
  • Fonts and colours scattered across drives
  • Voice rules that exist as adjectives
  • AI tools that produce generic output
  • Every brand asset rebuilt from scratch every time
After · The Brand You Operate

A brand wired into the work.

  • Brand codified as structured AI-ready context
  • Assets in one accessible place your team can pull from
  • Voice rules the AI can actually follow
  • Output that sounds like your brand by default
  • A single source of truth for what the brand is
The Upgrade

Four components. One operational brand.

Built from your existing brand. Codified into a system your team and your AI can actually run on.

01 · Source of Truth

Brand Context Document

Your brand codified as structured markdown. Positioning, audience, voice, vocabulary, tone, do's and don'ts. Paste it into your AI assistant as system prompt. Your AI now knows your brand.

02 · The Engine

Prompt Library

12 to 15 pre-built prompts for the content your team actually produces. LinkedIn posts, email subjects, sales follow-ups, proposal openers. Each engineered to use the Brand Context Document.

03 · The Connector

Setup Guide

One-page installation reference. How to wire the brand into the AI assistants your team already uses. Screenshots included. The team is operational in 15 minutes.

04 · The Daily Reference

Brand Operations One-Pager

Single-page operational reference. Logo, colours, fonts, voice rules, do's and don'ts, where to find the assets. The thing the team uses every week. Pin it in Slack. Print it. Done.

The Demo

Watch the upgrade. Live.

We're upgrading a fictional logistics company's brand in public. Every step, every decision, every file. From a brand built in 2016 to one operating in 2026.

Daily build-in-public on LinkedIn and Twitter. Full walkthrough drops to YouTube end of month.

Follow the build
Case Study · Live Upgrade
Northbound
A fictional pan-African logistics company. R85m revenue. Brand built in 2016. Business now competing for contracts against Bolloré and DHL.
Go Deeper

Extend the upgrade.

Six productised add-ons. R3,000 each. The visible places your brand shows up that your team currently rebuilds from scratch every time.

+ R3,000

Email Signature System

Four variants. Founder, leadership, team, sales. HTML files. Gmail and Outlook setup guides.

+ R3,000

Business Card System

Print-ready PDF. Digital business card (Apple Wallet plus web). Production specs included.

+ R3,000

Presentation Template

Google Slides plus PowerPoint. 15 to 20 master slide layouts. Built from your identity.

+ R3,000

Document & Letterhead Pack

Letterhead (Word + Google Docs), proposal cover, one-pager, internal memo template.

+ R3,000

Social Media Template Pack

LinkedIn post graphics, Instagram quote cards, announcement templates, story templates.

+ R3,000

Sales Asset Pack

Proposal cover, invoice template, quote template, follow-up email signature variant.

Bundle 3 add-ons for R8,000 · All 6 for R15,000
Save up to R3,000
How It Works

Five working days. Three steps.

01
Day 1 · 90 Minutes

Kickoff Session

We capture your brand inputs. Voice samples, existing materials, the priority content types your team produces every week.

02
Days 2-4 · Build

We Codify Your Brand

Brand Context Document gets written. Prompt Library gets engineered. Setup Guide drafted. Operations One-Pager designed. All in your brand, ready to install.

03
Day 5 · 30 Minutes

Handoff & Install

Walkthrough call. We set up the Brand Context in your AI tools live. Your team starts using it immediately. Done in five days, operational forever.

Investment

One upgrade. Four price points.

Start with the core upgrade. Add what your team needs most. Bundle if you want the full install.

Package
What's included
Investment
Brand Upgrade
Core kit. Four components.
R10,000
Upgrade + 1 Add-on
Core kit plus one productised template.
R13,000
Upgrade + All Add-ons
Full kit plus all six productised templates.
R25,000 Save R3,000
Fit Check

Is this for you?

A Good Fit If

You're already operating.

  • Running an established business with a real team
  • Have an existing brand identity that mostly works
  • Already using AI tools but frustrated with generic output
  • Want the team to run on the brand without you in the middle
  • Ready to install a system, not start from scratch
Not the Right Fit If

Wait. This isn't the work yet.

  • Pre-revenue or pre-brand businesses
  • Need a new identity or visual refresh
  • Not yet using AI tools in daily work
  • Looking for bespoke custom design work
  • No team to install the system for
Ready to Upgrade

Book a 20-minute discovery call.

We review your brand, confirm fit, and start the upgrade. Five working days from deposit to delivery. R10,000.

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